Q3 2025 CONSUMER PR RESULTS
CMAB PROGRAM RESULTS
HIGHLIGHTS Dietitian and mom influencer Jenna Werner’s boosted Instagram post sharing milk’s benefits for growing kids was the highest performing content of 2025 at 67% ER. Retail support content leveraged CMAB assets in high- quality lifestyle media placements that outperformed platform benchmarks. Earned story in top food media Chowhound effectively tapped a CMAB retail partner to serve as a RCM cheese expert. Mythbusting content offset news stories spreading misinformation about dairy and sleep, while family farm content generated strong reader interest.
AUDIENCE 278
QUALITY By Impressions
42.6M Impressions
Placements
98% Image
38%
76%
Earned: 1 Earned: 4M Sponsored/Release: 38 Sponsored/Release: 29.8M Social: 239 Social: 8.8M
Spokesperson
Web Link
MESSAGING By Impressions 96% I nclusion
362K CONTENT ENGAGEMENTS (Social, Digital Content Clicks)
ALL CONVERSATION RESULTS*
Nutrition Education Launched educational displays at 400+ doctor’s offices in CA, providing health information about dairy + digestion and weight management.
INDUSTRY SUPPORT (1) Dairy Council of California Collaboration Meeting (3) Dairy Communicators Meetings
20% mention competitor region/ brand
5 ACTIVITIES
80% mention CA dairy
*Share of Voice about dairy in CA, in all media (non-sponsored, excl. issues)
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