Q3 2025 KEY LEARNINGS + RECOMMENDATIONS
Jenna’s content delivery style is bold and direct, which her followers trust and align with – if partners are secured for 2026, consider including others who have a similar genuine transparency with their audience.
Nutrition partner Jenna Werner’s content delivered a very high-level of engagement, indicating an authentic connection w/audience.
Dairy protein interest Earned media continued to deliver quality placements because CMAB was quickly able to tap experts for interviews.
Consider formalizing a group of several consumer media experts that CMAB can readily tap for interviews, with each being able to speak to a newsworthy topic of interest.
Mythbusting content proved valuable for launching facts that offset trending false news stories, as well as extending CMAB’s family farms messaging.
CMAB added more frequent content waves in 2025 and this is proving to be a valuable tool for addressing timely misinformation, as well as leveraging the regularly updated placements for evolving priorities.
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