FOR IMMEDIATE RELEASE Contact: Jennifer Giambroni California Milk Advisory Board jgiambroni@cmab.net (209) 690-8244
Real California Milk Excelerator Launches 2025 Cohort With Products Tackling Consumer Demand for Protein, Clean Label, Sustainability, and Indulgence Fourteen companies join 7th annual innovation program spanning growth-stage Excelerator and early-stage Incubator tracks TRACY, Calif. – October 1, 2025 – The California Milk Advisory Board (CMAB), in partnership with VentureFuel, today announced the 14 companies selected to participate in the 7th Annual Real California Milk (RCM) Excelerator and Incubator programs. One of the most active dairy innovation programs in the U.S., the Excelerator recently evolved into two tracks to support brands at various stages of growth: the Excelerator for growth-stage companies and an Incubator for earlier-stage products. This year, each track will feature seven companies providing access to programming, mentorship, and stipends to help accelerate company and product growth. This year’s Excelerator cohort companies showcase how brands are leveraging the natural benefits of real dairy to meet today’s consumer demands. With products delivering on high protein, clean label, sustainability, and indulgence, the 2025 cohort reflects the growth and versatility of real dairy in fueling the next generation of food innovation. The cohort includes: Foggy Bottom’s Boys’ Jersey Scoops (Loleta, Calif.) - Organic, lactose-free, carbon-negative farm-to-scoop ice cream with 16g of protein, crafted from A2 Jersey cow’s milk by a sixth- generation North Coast dairy farm. Joseph Farms’ String Cheese (Atwater, Calif.) - 99% lactose-free string cheese with 7g protein per stick. Kea Wellness (Huntington Beach, Calif.) - Shelf-stable, 100% natural liquid collagen creamers providing a delicious and convenient way to support skin health and joint wellness.
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