FOR IMMEDIATE RELEASE
CONTACTS Thalia Sillivan, CMAB tsillivan@cmab.net (209) 690-8242
CALIFORNIA MILK ADVISORY BOARD WELCOMES ADRIENNE DANIELS AS EVP OF MARKETING Daniels to lead strategic marketing initiatives designed to strengthen awareness and demand for Real California Milk globally TRACY, Calif. – (October 14, 2025) – The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Adrienne Daniels as Executive Vice President of Marketing. In this role, Daniels will lead strategic marketing initiatives to expand awareness, engagement, and sales of Real California dairy products across domestic and international markets. Daniels brings over two decades of marketing leadership experience in the consumer packaged goods industry, having built, grown, and revitalized brands across a broad spectrum of categories. Most recently, she served as Senior Marketing Director at Gallo, where she managed a portfolio of more than 60 brands, including Black Box Wines, Apothic Wines, and Carlo Rossi Wines. Under her leadership, Daniels led brand turnarounds, launched innovative campaigns with record-breaking ROI, and launched over 15 new wines. Before beginning her more than 11-year tenure at Gallo, Daniels spent over 13 years at General Mills, holding multiple marketing leadership positions across iconic brands such as Cheerios, Pillsbury, and Progresso. Her strategic and creative leadership helped modernize legacy brands, drive multicultural marketing initiatives, and pioneered new approaches to health-focused consumer engagement. Daniels earned her MBA from Stanford University and a B.A. in Political Science from the University of Pennsylvania. An active community leader, she has supported education and literacy as a past mentor to Learning Quest through the Stanislaus Community Foundation’s Profit with Purpose program.
Made with FlippingBook interactive PDF creator