Take a look at our February newsletter!
The Landscaper’s Guide to Modern Sales and Marketing Newsletter
FEBRUARY 2024
It probably isn’t surprising that I was a Boy Scout back in the day. For some reason, people can just tell I was in the Scouts, and after thinking about it on National Boy Scout Day on Feb. 8, I can see why. I’ve carried plenty of those values into my life and our core values here at Ramblin Jackson. While I never continued into the Eagle Scouts (which I regret wholeheartedly), my years as a Cub Scout and Boy Scout made me who I am today. I remember being 7 years old, and our troop leader, Mr. Hack, reminded us that we needed to come to our Scout meetings on time, shirts tucked in, and all the tiny details that seemed to be a lot for me to handle back then. But I did. Mr. Hack would use a dollar bill to measure each of our neckerchiefs to ensure it was properly tied and even have us all hold out our hands to inspect our fingernails. It was a formative experience and taught me the importance of being prepared and put together. This concept of being prepared became my motto as I grew older, and it’s even made its way into our core values: “Be On Time & Prepared To Add Value.” My job isn’t just to show up. It’s to come prepared with every resource and skill I can bring to the table and be ready to use them. I recently had a video shoot and flew to Delaware, and when it comes to video, there’s an endless list of essentials to remember for a smooth production. Of course, I absolutely love it. I genuinely enjoy checking off if I brought all my gear, charged my camera batteries, formatted my SD cards, got my extension cables, and much, much more. That need for efficiency excites me, and I think plenty of other landscape owners can agree with me. LESSONS BEYOND THE NECKERCHIEF How My Scouting Legacy Lives on in Ramblin Jackson
These owners must manage countless factors like maintaining equipment, acquiring landscape materials, overseeing company vehicles, etc. In my work, I’ve noticed the most successful landscape business owners have the most organized and neat shops. These owners know their labor costs, monthly expenses, annual budgets, and inventory numbers. When I see this, it reminds me that my Boy Scout years were definitely put to good use. “This concept of being prepared became my motto as I grew older, and it’s even made its way into our core values: ‘Be On Time & Prepared To Add Value.’” I had a positive experience with the Scouts, to say the least, and the values it brought to this company come from such a special time in my life. So, the next time you see me dressed up for work or a speech, know that this is almost like my own Boy Scout uniform with a perfectly tied neckerchief. I put effort into these details, from intense preparation to detailed organization; they make me want to work harder and better.
Happy National Boy Scout Day to my fellow former Scouts.
JACK JOSTES, CEO RAMBLIN JACKSON
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ELEVATE YOUR SPRING PROMOTIONS THE ART OF MULTIMEDIA MARKETING
educational content about the benefits of spring cleanups. Conclude with a targeted offer and a sense of urgency to encourage prompt action. Example Subject Lines: • “Get Ready for Spring. Exclusive Early Booking Offer Inside.” • “Unlock a Lush and Healthy Lawn: Our Spring Cleanup Services Await!” • “Last Chance for Early-Bird Discounts on Spring Cleanups.” Engage Previous Clients Reach out to past customers who have utilized your spring cleanup services. Remind them of the benefits and offer an exclusive discount for returning clients. Upselling to existing customers is hands- down more cost-effective than acquiring new ones and fosters customer loyalty. You can effectively promote spring cleanups in February by implementing a comprehensive multimedia marketing strategy. If you’d like help starting these different campaigns, we can help. Schedule a call with our expert team at LandscapersGuide.com/brainstorm .
2. Phone Call Outreach Personalize your approach by making phone calls to your loyal customers. Express gratitude for their past business, update them on your upcoming spring cleanup services, and offer a special discount for early bookings. Ensure your team is prepared with a script that highlights the benefits of the service. 3. Postcard Campaign A well-designed postcard sent via mail can capture attention and convey your spring cleanup promotion. Include vibrant images of transformed landscapes and a clear call to action. You can highlight your limited-time offer and provide a QR code or website link for easy online booking. 4. Email Marketing Craft a series of compelling emails to nurture your existing customer relationships. Send an initial teaser email, followed by
As February rolls in, you should already have your sights set on promoting spring cleanups and utilizing multimedia marketing to jumpstart your promotional efforts and reap the benefits come spring. Leveraging various media channels expands your reach and engages customers to create a lasting impact that reels them in for your busier seasons. Discover why and how you should incorporate phone, postcard, and email marketing: 1. Text Marketing Consider sending targeted text messages to your existing customers, notifying them about upcoming spring cleanup services. Craft concise, engaging messages, incorporating a sense of urgency and exclusive early-bird discounts. To make it as easy as possible, provide a link to a mobile- friendly landing page where they can learn more and schedule a service.
HOW TO THRIVE IN TIMES OF CHANGE EVOLVING WITH GRACE
The world today changes constantly, sometimes very quickly, and each twist and turn brings a new adventure! As we journey through life, change remains a familiar companion, offering a blend of new experiences and difficult situations. Here’s how to navigate this ebb and flow with confidence. Shaking Up Your Routine Personal changes in your day and routine might seem strange, but soon, you’ll find a new rhythm and perspective, breathing fresh energy into your daily life. Simple acts, like picking up a new hobby, can revitalize your mental and emotional landscape. Cultivating Resilience and Flexibility Navigating change successfully is all about balance. Being resilient means you meet challenges head-on, while flexibility helps
you adapt and find creative solutions. Imagine yourself as a mature, healthy tree, swaying with the winds of change without being uprooted. Embracing the Process Remember, evolving with change is a journey, not a sprint. It’s normal to need time to adjust to new surroundings or situations. Be kind to yourself, seek support when necessary, and savor each step of this phase of life. After all, mastering the art of change is one of life’s most valuable skills. As you face change and the need to evolve, consider it a doorway to new experiences, not an insurmountable hurdle. It truly is a chance to grow, learn, and enjoy life from a fresh vantage point. So, take a deep breath and dive into the adventure like a champ!
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UPCOMING EVENTS Get FOUND Online: How Landscape Companies Can Use SEO to Get to the Top of Google Feb. 15 10:00–11:30 a.m. MT Virtual Webinar • $47
TAKE A BREAK
LandscapersGuide.com/events
AQUARIUS CANDY CUPID GROUNDHOG
HEART LINCOLN CHOCOLATE PENNSYLVANIA
PHIL PRESIDENTS VALENTINE WINTER
Schedule a 15-minute Marketing Brainstorm with one of our Landscape Marketing Assistants. In just 15 minutes, they will: • Offer game-changing feedback on your marketing ideas. • Find gaps in your existing campaigns. • Discuss your best marketing strategy. • Share next steps for success! This is a quick, easy, no-pressure call — and we’ll even send you beef jerky or candied almonds for your time. Visit LandscapersGuide.com/ brainstorm to schedule your Marketing Brainstorm today. Ready to Level Up Your Marketing and Get More Hell Yes Customers?
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PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com
1 How Boy Scout Values Shaped My Business Journey 2 Master Multimedia Marketing for Upcoming Spring Cleanups 2 Embrace Change, Enhance Life! 3 Upcoming Events 3 Ready to Level Up Your Marketing? 4 Prevent Employee Burnout With Regular Communication INSIDE
The Key to Preventing Employee Burnout
When you’re working hard, it can be easy to forget how hard your employees are also working. Your team is the center of your landscaping business, and the last thing you want is for them to experience burnout and leave you hanging during your busiest time of year. Landscapers often must work in harsh, rainy, cold, or blisteringly hot conditions. Sometimes, this means they can start feeling burnt out just when the main busy seasons begin. If you don’t have managers to check in on your team, you might miss signs of burnout and walkouts. The key to preventing this is consistent communication with your employees so you can spot the gaps and fill them before it’s too late. One way to do this is through an employee text messaging system. You can send out Employee Net Promoter Score Surveys (ENPS)! These surveys provide questions on employee satisfaction and give you the results on who needs more uplifting. Whether it’s in- person or via text or email, it’s simply vital that you keep this line of communication open and collect feedback from your staff. Aside from messaging and check-ins, you should also create opportunities for your team to connect, which can be done through staff events. You probably already know Ramblin Jackson is big on
team events like hosting barbecues, breakfasts, and bowling get-togethers.
Trust us, we’ve heard all the pushback we can about this. Many owners think these events won’t help, but the truth is, it won’t if your company and staff are already in a bad place. For a company in good shape, it boosts employee retention and keeps you fully staffed all year.
If you don’t believe us, listen to Nick Klotz from EPM Professional Ground Services, who has a 95% employee retention rate. When I asked him if these team events were expensive, he replied, “I mean, it is the cheapest event we do. We actually use bowling annually, and the way we do our events is we usually try to have 3–4 per year.” And to him, it’s most definitely worth it: “Hands down! Everybody’s always smiling. Everybody’s always laughing … I attribute a lot to the positive attitude we have around here.” If you’re unsure how to get started, our team can help you open these lines of communication and keep your staff satisfied and ready for the spring season.
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