Next, keep your area light and fun. Don’t just sit behind a table. Prop your wheel up near the front where passersby can see the prizes you are offering and engage with the people in your booth and those waiting in line. You want your booth to feel inviting. It has to be something people will want to spend time in … not a place where they feel awkward and want to leave. 3 SECRETS TO MAGNETICALLY ATTRACT EVERY MOM The easiest way to get mothers to seek out your booth and form long lines is to offer something that demands every kid drags their mom over to visit. What are the three secrets? Animal balloons, face paint, and rub-on tattoos! To see photos and descriptions of exactly how our other Gems Family Members have rocked new patient flow using this strategy, go to www.InsidersCircle.com ' ADVANCED MARKETING BRAINTRUST ' 011 NEW PATIENT SURGE FROM STREET FAIRS. Ask your Personal Gems Concierge for help getting you started on your first new patient magnet … street fair! ( PRO TIP : If it’s affordable, pay for two booths! This will give you more space for the presentation.)
By Ira Hirsch, Certified GG12 Coach
"GG12 Member, Dr. Jerry Ryan, whose team helped him net 37 new patients from one fun Saturday event, holds the record."
Game shows are so successful for a reason. “Wheel of Fortune” and “The Price Is Right” continue to delight audiences decades after they premiered because of a powerful tool both shows use to keep contestants and viewers hooked: the spinning wheel. There’s an excitement and fascination with a spinning wheel as contestants and viewers watch each number go by. The pointer swooshes by large cash prizes or that elusive dollar on “The Price Is Right” before it slowly begins to tick ... tick … tick ….
very first new patient from an event will be 2–3 times that amount.
It’s not unusual for our members to attract 10 or more new patients during a single afternoon at a street fair. GG12 Member Dr. Jerry Ryan, whose team helped him net 37 new patients from one fun Saturday event, holds the record … in large part thanks to that fun spinning wheel!
THE PROCESS, PRIZES, AND WHEEL Your prizes should be personal and high value. Don’t give away something that anyone could just buy at any given time. Let’s start with the wheel. Prize wheels should have 12–24 slots, with varying prizes in each slot. The majority of these slots should have a “Special for You” certificate attached to them. These certificates should not have an expiration date, but they should range anywhere from $10–$200 off services from your practice. Services could include teeth whitening treatments or consultations for larger cosmetic procedures. Consider one slot with “$500 OFF YOUR FIRST $1,000 TREATMENT!”
Here’s how you can attract more prospective new patients at an event:
THE SETUP You could have the best prizes of the entire fair or show, yet people will still miss the opportunities you offer if your booth and location are not attractive enough. Look for high traffic areas, like near the bathroom or cafeteria areas. This will ensure people walk past your booth, netting a higher percentage of prospects.
(You’re waiting in anticipation for the prize, right?)
The prize wheel can be one of the most valuable components in your booth at street fairs, community festivals, and events. You may invest close to $2,000 purchasing the wheel, renting booth space at the event, and buying prizes. Yet the lifetime value of the
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