Gems Inside
p.5. Dr. Norige Performs Pandemic Alchemy!
p.1. 5 Lessons Learned From Our First Pandemic of the 21st Century
p.7. How Adding a Prize Wheel Can Boost Your New Patient Flow
p.4. Happening on Planet Gems
... continued f rom page 7
Other slots should feature an opportunity for the person spinning the wheel to be entered into a chance to win the BIG raffle prize. Let the participants know there will be three third prize winners. The third prize should be $100 off any treatment or service you provide. The second-place prize should be something that’s a step up from $100 but outside your practice. Think salon gift baskets, spa days, sports team blankets, coffee machines, and other small luxury items. Finally, your top prize needs to be powerful. It needs to be something that will make patients stop and say, “They’re giving away WHAT?!” For example, when I run booths at trade shows, we often give people the opportunity to win a TV or iPad. These are items many people may already have, but the chance to get one for free still reels them in. The best part is you can get these items for an affordable price during regular sales and specials from retail stores or online. If you stock up, you will have a few on hand to give out during the year. HOW DOES THIS HELP WITH NEW PATIENTS? Here’s the real magic of the wheel. You cannot let just anyone spin the wheel or enter into the raffle. Instead, you need something from them first. Create a very short survey. Just a 3–4 simple questions about service, experience, their preferences at the dentist, their fears, etc. You need to create questions that are going to give you a signal as to who at this fair or conference would be more likely to become a patient at your practice, but you can also use this survey to gain
valuable information on services, products, or promotions you could be doing!
or 75 contact cards (raffle entries!), then call 50 or 75 people!
Here are a few sample questions:
“Mrs. Jones, it’s [your name] from Dr. John Smith’s office. We met at the Main Street Kids Fair last Saturday. I called to congratulate you … you won one of the three third-place prizes! $100 off any treatment or service in our office. I’d be happy to help you schedule a FREE consultation or a cleaning and checkup if you prefer. We have tomorrow morning at 8 a.m. and Tuesday afternoon at 4:00 p.m. Which would be better for you?” PRIZE WHEELS IN THE DENTAL OFFICE, TOO! Remember how much fun it was to go to the dentist as a kid and dig through the toybox? Don’t you just love the smiles and excitement of your younger patients simply because they get a bouncy ball or a handheld puzzle?
On a scale from 1–10, how much do you enjoy going to the dentist? (1 = hate it, 10 = love it)
When do you usually go to the dentist?
What do you associate with the dentist? (List out common fears and positives below!)
As people wait in line to spin the wheel or visit your booth, ask them to fill out this short survey. By filling this out, they will then be entered into the drawings for your top three prizes. (Remember the TV, gift basket, and your services?) Make sure your contestants know they don’t have to be present to win and let them take a spin at that wheel! It’s even better if they land on a space where they are entered into the raffle again.
Your adult patients can have that excitement, too!
In addition to a few short questions, it’s imperative that you get their contact information!
Use the prize wheel in your practice by giving patients a chance to spin the wheel after an appointment or when they hit certain milestones. Fill the slots with smaller prizes than the ones you would give away at fairs, and make sure the wheel spinning is done in front of your waiting area or near your front desk. As patients walk in, they will feel that “Wheel of Fortune” and “The Price Is Right” effect, and then you’ll hear, “Wait, how do I get to do THAT?” Your GG12 Coach can walk you through the ins and outs of setting up your prize wheel. Contact your Personal Gems Concierge to set up a call today. You can also find more information at INSIDERSCIRCLE.COM ' SITE MAP ' RETREAT PRESENTATIONS ' HARNESS THE POWER OF THE SPINNING WHEEL - MR. IRA HIRSCH.
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First name, last name
Cell number Email address
Let folks know you need the contact information in order to notify the BIG prize winners following the drawing. DON’T FORGET THE FOLLOW-UP Now, here’s the key. In order for this to be successful, you have to follow up with EVERY POTENTIAL patient lead from the event. Then … call them! Don’t sit on this information. Following the event, pick the first and second prize winners. Notify those people that they won. Then pick up the phone and call EVERYONE else! If you get 50
"I called to congratulate you … you won one of the three third-place prizes! $100 off any treatment or service in our office."
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