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“Everything you've ever wanted is on the other side of fear.”
Some patients will say they didn’t realize they could get ANY benefits if they stayed with you and are happy to remain in your practice. And others will want to bail since it’s going to cost more money. For those folks, it’s at that moment that your team member should say, “Well, Dr. Smith has recently introduced an in-office Dental Health Benefits Savings Plan, which you could use in ADDITION to your insurance … normally the plan is X hundred dollars per year … but if you’re willing to allow us the opportunity to continue to care for your family … we’ll waive the plan fee … our GIFT for you AND your family for the first year.” LESSON NO. 4: BANKERS HOURS ARE FOR BANKS. Forgive the imagery, but for the last 20 years, trying to convince Dentists to offer more patient-centric hours has been like pulling ankylosed teeth! I really do get it. We chose dentistry for a variety of reasons, one of which was that we could make a nice living working 9-to-5 just four days per week.
got going, and the others abandoned ship! We’ve heard widespread instances of team members who:
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Say they’ll return but want to stay out (on unemployment) for “just a few more months.”
but for most practices, offering at least two early mornings (7 a.m.) and two nights until 9 p.m. plus at least one (if not both) weekend days will help you grow your practice and your revenue far beyond what you are otherwise able. I’ve been thrilled to hear how many of our members have already made significant changes in the days and hours they are offering. The results speak for themselves. Many of our members report hitting goals repeatedly since reopening, and a couple have even reported all-time, record-breaking months. LESSON NO. 5: THE TEAM THAT REALLY WASN’T — REVEALED! Of all the lessons learned from the pandemic, this has got to be one of the most painful. When the going got tough, the tough
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Simply QUIT.
Were sitting at home collecting unemployment and were unwilling to work ON the practice during the time they couldn’t work IN the practice.
The lesson? If you are fortunate enough to have chosen “A” players … 110%-ers … then do everything in your power to create an environment they thrive in and love. If you have put up with STAFF (they are NOT “TEAM”) who should not have been on your team … life’s too short. Free up their future to make room in your practice for more 110%-ers … the ones who always give their all, have a smile on their faces, and somehow make even the harder days a joy to experience.
That may still be the case in isolated pockets,
Sudoku
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