Key Messaging
Custom Fit for BeƩer Outcomes: CryoCuff comes in 3 sizes, providing tailored cold therapy and compression, unlike universal wraps that may deliver inconsistent results. Clinically Proven Efficacy: 20+ years of use in NHS/private hospitals, treaƟng over 400,000 paƟents. Backed by exclusive published clinical evidence—no compeƟtor offers equivalent proof. Safe CompaƟbility: CryoCuff wraps and buckets are designed exclusively for one another. Mixing systems is "off label" and potenƟally unsafe. Superior Cooling Performance: Independent Temperature Analysis TesƟng proves CryoCuff delivers more effecƟve cooling across all knee areas compared to Promedics wraps. Sustainability Commitment: New 25-pack reduces shipping costs and carbon footprint. Added Value: Free clinical training (2 sessions/year). Gravity cooler buckets/tubes provided free based on volume commitments. Flexible Purchase OpƟons: Available direct or via NHS Supply Chain at £25 per cuff (12-month minimum standing order for direct purchase).
Value ProposiƟon
Talking Points 1. Why CryoCuff Outperforms CompeƟtors:
o Design: Single-layer contact for opƟmal cooling; corrugated wrap structure for targeted compression. o Efficiency: Faster fill Ɵmes and beƩer water flow. o Cooling Range: Proven superior performance (23.3°C vs. 26.7°C on anterior knee). 2. Countering Low-Cost Products: o Highlight risks of universal sizing and subopƟmal cooling (as proven in Temperature Analysis TesƟng). 3. Commitment to Training & Support: o Reinforce our ongoing value beyond the product itself.
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