The WBIA has conducted and overseen a performance bull test each year since 1957 and remains the oldest bull development program in the country. Since 1970, young beef bulls from all over Wisconsin and throughout the Midwest have been brought by top breeders to the University of Wisconsin - Platteville Pioneer Farm. Bulls prospects are developed on a forage based ration with their performance measured over a 100 day period. The top 60-65 prospects are sold at auction on the first Saturday in April at the UW- Platteville Pioneer Farm with the auction carried live online thru DV Auction.
Wisconsin Beef Improvement Association is dedicated to improving the beef industry and providing high-quality beef sires to our customers. Our board of directors is made up of consignors with an interest in serving the beef industry in Wisconsin. OUR MISSION 2026 BOARD OF DIRECTORS Jory Fremstad, Angus Director 608-606-2314 SALE DAY Marcus Reinhardt, Simmental Director 715-573-7828 Jake Adams, Director at Large 608-642-0445 Brad Johnson, Red Angus Director 715-498-9328 SALE DAY Tim Lundell, Simmental Director 608-341-8296 Arnold Adams, Director at Large 608-514-3631 SALE DAY Greg Miller, Consultant 608-778-8785 PROGRAM AND SALE STAFF Facility Mgt – Alicia Prill-Adams & Justin Daugherty, 608-342-1119, 608-342-1850 Performance Program Records, Allan Arndt, President, Simmental Director 608-774-0136 aarndt@t6b.com Alicia Prill-Adams, Station Manager 608-642-6982 prillada@uwplatt.edu
Reports, Catalog – Krista Wellnitz & Alicia Prill-Adams Sale Committee – WBIA Board Pedigrees – Greg Miller Cashier & Clerk – Chuck Steiner, Diane Jenkins and Staff Lunch provided by the Grant County 4-H Livestock & Meats Judging Teams
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