Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 2: Micro-Influencer Outreach
Preferred Influencer for Surveyed Marketers
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
90%
72%
34%
34%
14%
Nano
Micro Mid-Tier
Macro Mega
engagement, and influence consumer behavior on a grand scale.
Their endorsements or promotions can significantly impact a brand's visibility and reputation, although the cost of partnering with mega-influencers can range from tens of thousands to millions of dollars per post or campaign. Macro-influencers are next in line. They include social media personalities or content creators with a substantial following, typically ranging from half a million to a million followers. They have significant reach and influence within their niche or industry. This often comes from years of social media savvy. Macro-influencers are useful for up-and- coming brands that are trying to branch out into new audiences as well as for big
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