Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 2: Micro-Influencer Outreach
brands seeking experienced creators and high awareness. Like mega-influencers, their broad reach also makes them valuable for larger companies seeking to amplify their brand visibility and reach a wide audience. But unlike most mega-influencers, macro- influencers typically specialize in industries like fashion, beauty, fitness, travel, or other lifestyle categories. Mid-tier influencers are rising stars with a close but scalable audience. They typically have follower counts ranging from a hundred to a few hundred thousand. They offer experience and a trusted reputation paired with solid audience engagement but at an affordable price point. Although their
follower base might not be as extensive as that of macro-influencers, their engagement rates are often higher, making them
| 86
Made with FlippingBook interactive PDF creator