Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 2: Micro-Influencer Outreach
attractive to brands looking for a balance between reach and audience engagement. These influencers often have a specific area of expertise that resonates with their followers, making their endorsements or sponsored content more impactful within their community. In a ddition, partnering with them enables brands to add a wide variety of creators to a single campaign without breaking the bank. Micro-influencers are emerging influencers passionate about a given category. They are comprised of individuals that often have a very uniform audience interested in a particular subject matter. What sets micro-influencers apart is their high engagement rates (average 2%) relative to their follower count (10K to 100K). Because of their smaller audience
size, they often have more meaningful interactions with their followers, allowing for more genuine and authentic relationships. Nano influencers are comprised of creators with the smallest reach that are often
| 87
Made with FlippingBook interactive PDF creator