Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 2: Micro-Influencer Outreach
higher conversion rates due to the authentic connections they have with their audience.
be open to co-creating content or participating in campaigns that align with their values and interests, leading to more flexible and authentic collaborations. BUILDING MICRO- INFLUENCER PROGRAMS
Cost-effectiveness
Working with micro-influencers tends to be more cost-effective than partnering with macro or mega influencers. Micro- influencers may charge less for sponsored content while still providing considerable reach within their niche audience.
Discovering Influencers
Finding micro-influencers was once relegated to a hit-and-miss process of searching hashtags and keywords on social media platforms like Instagram. Though still a popular method used today, even for big brands, many sophisticated tools are now available for brands to browse through a database of influencers categorized by niche, audience demographics,
Regional Targeting
Micro-influencers might have a strong influence on a local or regional level, which can be advantageous for brands targeting specific geographic locations.
Outsourced Content Creation
Micro-influencers are often more willing to collaborate closely with brands. They may
FINDING INFLUENCERS
• Ubiquitous • Viral Nation • Goat • Influencer
Influencer Marketing Agencies
Marketing Factory
* Based on integration of one-stop management tools, precision and accuracy of influencer selections, and performance analytics
All-in-One Social Listening Tools
• Brandwatch • Talkwalker • BuzzSumo • Sprout Social
Influencer Discovery Tools
• Aspire • Upfluence • CreatorIQ • Mavrck
Influencer Marketplaces
• Webfluential • IZEA • Intellifluence • Popular Pay • Tribe
Cost
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