Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 2: Micro-Influencer Outreach
automating communication, tracking collaborations, scheduling content, and monitoring campaign performance. Among the platforms that use AI for the discovery process are Polinode (above left) Traacker (above right), Klear, HypeAuditor, Influencity, , and NeoReach.
influencers, brands now demand help in many qualitative assessments to help filter influencers. For example, the criteria for selecting potential micro-influencers should include influencer evidence of and scoring applied to: • Content relevance – How well does the content created by the influencer resonate with the brand’s target audience. Does the
Screening the Right Candidates
In addition to the traditional demographic processes used to find and qualify micro-
Engagement Rate Across Platforms and Tiers
Instagram YouTube TikTok
10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
2%
8%
0.0% 2.0% 4.0% 6.0% 8.0%
Nano
Micro
Mid-Tier
Macro
Mega
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