Content-Driven Relationship Mktg for Social Media Influence

Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 2: Micro-Influencer Outreach

visibility, credibility, and engagement within their target audience. It's about leveraging the influencer's authority and authenticity to

create meaningful connections and drive desired actions from their followers.

SUMMARY REFERENCE CHEATSHEET

O utsourced Content Creation O

M ore Credible and Authentic M

I mproved Engagement & Conversion I

C ost- Effectiveness C

R egional Targeting R

MICRO-INFLUENCERS VS. MACRO- INFLUENCER S

U nderstanding of Audience Values/Topics U

E nthusiastic and Loyal Following E

N atural and Relatable Conversation N

E ngagement and Interaction E

F irst Party Data F

S ocial Proof S

I nstant Visibility I

N ew Audience Familiarity N

L ead Quality L

C ultural Relevance C

R epurposing to Scale R

INFLUENCERS VS. PAID ADVERTISING

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