Content-Driven Relationship Mktg for Social Media Influence

TABLE OF CONTENTS

Authentic Influence for Thought Leadership ...................................... 98 Authoritative Thought Leaders ..... 100 Unscripted ..................................... 101 True to Self .................................... 102 Highly Skilled SMEs....................... 108 Emblematic of Audience Values .... 108 Non-Conforming ............................ 110 Two-Way Relatable ....................... 111 Imperfect........................................ 112 Consistent and Timely ................... 114 Appendix ....................................... 114

Know You Connecting to Pain Points

Community Excitement Storytelling with Drama Minifilms Like You Heartfelt Emotions

Trust You

Awareness ( Stranger )

Brand Exposure

Credible Content

Thought Leadership

Micro-influencer Outreach

Interest (Prospect)

Brand Consideration

Community Interest

Community Interaction

Desire (Warm Lead)

Brand Engagement

Contagious Content

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