Module 2: Amplifying Authentic Engagement Through Influence Unit 3: Authentic Attributes of Thought Leaders
Which formats do social media marketers plan to leverage for the first time in 2023 (top 7)
Twitter, and (3) hosting content on media venues recognized for thought leadership as shown below.
23%
22% 22%
21% 20% 20%
19%
UNSCRIPTED
Live Audio Chat Rooms (Clubhouse, Twitter Spaces)
Interviews, Podcasts, Expert Discussions
VR or AR (Augmented Reality)
Long-Form Videos
Live Videos/Streaming
Infographics Short-form Videos (TikTok, Reels)
Which live audio features/platforms did your company invest in this year?
A great way to demonstrate authenticity is through unscripted live chats, perhaps the most known of which are fireside chats and drop-in audio chat rooms. These live, uncensored conversations allow no room for news spin or well vetted speech. i.e., What you see is what you get. Fireside chats are great examples where hosts can reveal their genuine thoughts on a subject. Dennis Pragers’ audience
12%
9%
6% 6%
5% 5%
Facebook Live
Twitter Spaces
LinkedIn Live
Spotify Live Discord Stage Channels
Clubhouse
candor has earned him over 3 million subscribers from his weekly episodes. Drop-in audio chat rooms operate in the same way. Audiences can join unscripted HubSpot Blog Research, Social Media Trends 2023 Reports (Global survey of 1,000+ social media marketers)
“These fireside chats are completely unrehearsed. And it's dangerous when you do that. This goes to a lot of people. It’s not scripted. I say what is on my mind. But there is a great virtue in doing this in that you know this is the real deal. I am just opening my heart and mind to you.” Dennis Prager
3M Subscribers
100
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