Module 2: Amplifying Authentic Engagement Through Influence Unit 3: Authentic Attributes of Thought Leaders
Audiences see us as: Skill Builders
Audiences see us as: Nurturers
Mentor
Instructional
Insightful
• Navigate organizations through new complexities • Prescriptive advice on: • Business imperatives • Enterprise level success formulas • Explain WHY and IN WHAT WAY organizations should: • Harness the power of emerging technologies or tools • Adjust for change • Attract academics, leaders & trainers
Teacher
Tutor
Approximately 40% of today’s leading social media influencers can be described as mentors . Their posts are typically conversational and explanatory in nature. Comprised of teachers (insightful personas) and tutors (instructional personas), they are often featured in classroom settings providing training. Teachers are more engaging than strategists and visionaries. They are seen as “nurturers” and expected to serve as a “helpful practitioners.” They typically operate through webinars, workshops and audience engaged forums. As a result of their mentoring and responsiveness to audience reactions, their empathy is often credited as someone
as a “master planner.” Beyond having a deep awareness of changing business dynamics, they thrive on ideas for adopting social media practices and technology across an enterprise. Their topics range from platform integration to changed marketing behaviors. Comfortable in academic and large keynote conference settings, strategists devote considerable time explaining their high level social business strategies. Many of them write books on their proposed practices, thereby opening a door for marketers willing to share cases and review publications as well as to share their successes.
Mentors
Provide training • Tutorials • Webinars
Posts are often: • Conversational • Fundamental • Tactical • Instructional
• Case studies • Decision aids • Explainer videos • Ebooks & playbooks
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