Module 2: Amplifying Authentic Engagement Through Influence Unit 3: Authentic Attributes of Thought Leaders
aimed at near-term results. They are seen as “skill builders” and expected to serve as “tactical instructors.” Their audiences seek enhanced performance skills through tactical tips in a Q&A format. Marketers, in this case, can connect with them by providing educational aids and expert commentary. Edutainers Approximately 15% of today’s leading social media influencers can be described as edutainers . Their posts are typically funny, vibrant, and rhetorical in nature. Comprised of entertainers (enlightening personas) and charismatics (engaging personas), they are often featured on stage.
• Propose course of action • Give personal advice • Interpret industry change impact on business tactics • Focus on: • best practices
• career or concept mastery • tangible/measurable results • learning reinforcement
who listens well. Over time, reputations are developed as audiences benefit from personal advice that extends to better lifestyles. Teachers thrive on creating communities for insight sharing. As a result, getting on their radar is often based on sharing best practices through guest posts or commenting on their blogs/videos. Tutors are more tactical than teachers as they build their audiences around instructional tips and guidelines often
Edutainer
Instructional
Insightful
Audiences see us as: Inspiring Role Models
Audiences see us as: Amusing
• Provide instruction for start-up experience • Focus on: • Skill building on task fundamentals • Workshop-oriented training • Tool adoption • Near-term tactics
Entertainer
Charismatic
• short cuts • check-lists • decision apps
Posts are often:
Provide excitement
• Visual • Funny • Lively • Fun • Confrontational
• Entertaining videos • Provocative imagery • Visual storytelling
• Metaphoric • Rhetorical
• Caricatures • Anecdotes
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