Module 2: Amplifying Authentic Engagement Through Influence Unit 3: Authentic Attributes of Thought Leaders
by being provocative or challenging conventional thinking. Overall, they are
these motivators strive to pump up their audiences towards goal-driven action. Content contributions are needed to help them maintain audience energy to sustain a packed audience. This works best when the content includes audience participative exercises and motivational success stories. Summary Leading social media thought leaders and influencers normally have one thing in common: they stick to their archetypes/personas. Whether for your brand or your personal influence, audiences must consistently see you in the same light.
• Focus on: • Touching hearts • Exciting audiences
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• Encouraging bold steps • Sparking a movement • Promote change through personal success
seen as “passionate crusaders” and expected to serve as “advocates for change.” Coaches seek ways to stimulate their audiences often in an entertaining setting. They are seen as “goal driven” and expected to serve as “performance fuel.” Beyond pure entertainment, however,
If your inspirational appeal leans toward new ideas or fresh perspectives, there is no reason to inject a never seen before
• Empowering teams to get the most out of their resources • Challenging audiences to think bigger and bolder • Achieving excellence in strategy & tactics
Posts are often:
Provide empowerment • Success stories • Advocacy podiums • "How to" life lessons • Energetic talk shows • Inspirational quotes • Supportive messaging
• Optimistic • Encouraging • Genuine • Driven
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