Module 2: Amplifying Authentic Engagement Through Influence Unit 3: Authentic Attributes of Thought Leaders
This often takes years of investments in content and industry networking contributions. My own case as a micro- influencer has led to numerous guest- speaking engagements following a decade of influencer book reviews, podcast contributions, and shared research findings. As shown above, my macro- and
0.15*
Operational Helpfulness
LinkedIn Endorsements#
# based on average of top 3 relevant skills
Thought Leadership Capability
0.34***
Market Foresight
Social Media Influence
0.22**
Sharing Generosity
Empathy
*** p < 0.001, ** p < 0.01, * p < 0.05, ns (not significant)
Inspiration
pumped up passionate side of you. And if your introverted communicating style does not lend itself towards high engagement, you may connect better with your audience by enlightening them. HIGHLY SKILLED SUBJECT MATTER EXPERT Recognition as a highly skilled subject matter expert (SME) requires participation in B2B communities that reward contributors with endorsements. As shown below, our NSU study validated that endorsements significantly impact social media influence. But endorsements by colleagues may not be enough. Buyers seek endorsements from those they trust as SMEs. For top-funnel thought leadership, LinkedIn remains a leading platform for purchasing agents to vet their prospective suppliers. Buying centers get more than a golden resume (backed written recommendations) or a repository of ratings and reviews. LinkedIn allows them to screen their suppliers based on the endorsements of highly skilled SMEs.
Social Media Marketing Mega-Influencer
Content Marketing Macro-Influencer
Social Media Marketing Micro-Influencer
107
Made with FlippingBook interactive PDF creator