Module 2: Amplifying Authentic Engagement Through Influence Unit 3: Authentic Attributes of Thought Leaders
storm when they elected to interview with the most popular but critical media hosts. As a result, America got a good look at both newcomers who quickly rose in the polls. As shown in the Appendix, our study at NSU found that two-way interaction (defined as dialogic responsiveness ) contributed to social media influence indirectly through empathy, inspiration, operational helpfulness, and sharing generosity. But the construct was measured as the degree to which influencers appeared to facilitate conversations and not just passively respond to audience replies. Responding with intent to invite conversation demonstrates your (1) community interest and involvement and (2) willingness to help.
TWO-WAY RELATABLE
A study by Edelman found that relatability is nearly twice as important as popularity as a quality that attracts people to influencers. Although many factors have been examined as contributors to relatability, two have been highlighted in studies of social media influence: relatable people and the perceived level of interaction .
The impact that two-way interaction has on influence is evident from the phenomenal rise of political stars, Vivek Ramaswamy, and Robert Kennedy, Jr. The two presidential candidates took the world by
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