Module 2: Amplifying Authentic Engagement Through Influence Unit 3: Authentic Attributes of Thought Leaders
CONSISTENT AND TIMELY
Being consistently accessible and timely builds trust by letting your audience know you are up-do-date and even ahead of the game. One sure way to flag your content as untrustworthy is to wait until all other experts have their say. Notice below from this email digest how Social Media Examiner validates their expertise and knowledge related to Instagram Reels. The article on Reels was posted shortly after its announcement. Similarly, consider the credibility conferred to WordStream in their assessment of pandemic effects shortly after lockdowns. Content that is posted frequently shows that you are actively involved and responsive to the concerns and interests of your audience. By addressing current
An assessment of pandemic effects on marketers and small businesses shortly after shutdowns
issues or trends, you demonstrate your engagement and commitment to providing valuable information. This can foster a sense of trust and authenticity, as it shows your active participation in relevant conversations. This is where marketers often fail to realize the importance of posting regularly. Try going on a Twitter sabbatical for a month and see how many followers you lose. As shown in the table below, trust in your content will plummet if you skip posting even for less than a week. Imagine a weekly podcaster saying they will be back in the Fall. Audiences can quickly lose faith in your dedication if you hit the pause button. With over 600M blogs recorded as of 2024, audiences need to see you often.
An article on creating Instagram Reels shortly after its introduction in 2020.
3 to 5 times a week 2 times per day 2 to 3 times a day 1 to 2 times per day 1 to 2 times per day 3 to 5 times per week
Instagram Stories
Facebook LinkedIn
TikTok
> 1 time per week
113
Made with FlippingBook interactive PDF creator