Content-Driven Relationship Mktg for Social Media Influence

TABLE OF CONTENTS

Social Networking Objectives .................... 115

Building Professional Credentials ............... 116

Gaining Local Outreach Exposure.............. 119

Partnering for Business Solutions............... 123

Appendices.......................................... 124-133

Trust You

Like You

Know You

Awareness ( Stranger )

Brand Exposure

Credible Content

Heartfelt Emotions

Connecting to Pain Points

Storytelling with Drama Minifilms

Thought Leadership

Micro-influencer Outreach

Interest (Prospect)

Brand Consideration

Desire (Warm Lead)

Community Interest

Community Excitement

Community Interaction

Brand Engagement

Contagious Content

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