Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
BUILDING PROFESSIONAL CREDENTIALS Those seeking business partners, featured speakers, or quality suppliers will often base their candidate screening on the endorsements of highly skilled professionals in the field. However, unlike the issuance of content shares, likes, and comments, an endorsement from a well-known thought leader is not issued so lightly. The endorser risks losing social capital if they have reputations for questionable endorsements. Furthermore, the process of endorsing requires a bit more effort than clicking a like button on recently read content As detailed below, peer networks like professional associations provide great venues for soliciting quality endorsements since the voluntary sharing of expertise by
active association members (either through content or comments) is often rewarded in skill endorsements. Earning these endorsements requires a nationwide and even global outreach perspective (even for locally restricted businesses) for marketers to extend the reach of what LinkedIn qualifies as highly skilled endorsers.
Using LinkedIn Groups for Endorsements
Credentials for Featured Speaker, Event Host, or New Business Qualifications
Association Events, Research Findings, and Notable Group Milestones
Targeted Thought Leaders for Endorsement Enlistments
What
Why
How
Who
Where
When
Content Contributions to Professional Association Vitality and Membership Value
Endorsements of Skills from Peer Network Contributions
Peer Association Professional Groups
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