Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
GAINING LOCAL OUTREACH EXPOSURE (SLIDES 4 – 6)
Businesses often seek local community favor in pursuit of new market entries or shoring up their image as a community contributor. Much like a virtual Chamber of Commerce, LinkedIn and Facebook Groups can serve as community organizers. Following the pandemic lockdowns, these virtual networking groups became more prevalent as members were restricted from face-to-face outreach and association get- togethers. As shown below, a brand’s or individual’s participation in regionally-focused LinkedIn Groups can help sway community opinion in favor of their preferred vendor status. Consider the value of this status for local professional and consumer services (e.g., dentists, lawyers, accountants, and realtors) where the number of offices serving each of
these professions exceed a thousand in South Florida. Research demonstrates that service providers are often selected based on the recommendation of those witnessing the provider’s vested interests in the local community. These perceptions of community goodwill are often manifested in the notable contributions of a brand toward community outreach activities. Whether serving as a local chapter of a national association or an association devoted to local interests, social networking groups provide an excellent venue in which to
Using LinkedIn Groups for Local Community Goodwill
Local Market Exposure and Community Goodwill Recognition for Locally- Preferred Vendor Status
Targeted Community Leaders Capable of Opening Doors Gaining PR Attention
Annual Festivities or Events Catering to Brand Sponsored Causes
What
Why
How
Who
Where
When
Local Event Sponsorships and Other Worthy Cause Community Outreach
Participation in Network Groups Serving Local Community Interests
Regionally Serving Network Groups Within the Reach of Addressable Market
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