Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
Notice how this reduced the initial set of over thirty candidate groups to only three in the case of the fitness center business. Ongoing Contributions to Community Outreach
In addition, the degree to which post-event celebrations (e.g., dinner) or pre-event behind-the-scenes efforts can garner publicity, the more the brand shores up its goodwill image. PARTNERING FOR BUSINESS SOLUTIONS (SLIDES 7 – 9)
Cause Contribution Opportunities
Philanthropy (e.g., donated resources)
Perhaps the most lucrative but complex form of teaming arrangement aided by LinkedIn or Facebook Groups involves merging group
Ongoing community activity
Local event sponsorships
Competitions
• Neighborhood protection and care • Local chapter representation of worthy cause
members into alliances of businesses that collectively provide a one- stop or otherwise more value-impacting business solution. For example, consider the following examples where group members join forces in the process of solving relevant problems: A plastic surgeon, prosthodontist, periodontist, and hair replacement surgeon join the American “Academy of Cosmetic Dentistry.” All four over the course of educational sessions recognize the value in joining forces for extreme makeover opportunities. ….. A banquet caterer, custom tailor, wedding planner, photographer, jeweler, reception specialist, and travel agent join the “Association of Bridal Consultants.” Following sessions on wedding budgets, all seven form an alliance to provide a one-stop shop where collectively they agree to provide wedding package discounts and consistent theme planning. …..
A further challenge to consider when deciding which local community group to join is determining the brand’s capacity for philanthropy including the ongoing donations of company property and employee help that often extends to community festival and other event preparations.
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