Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
A real estate investor, investment banker, private equity advisor, retirement fund manager, and digital currency consultant routinely participate in “Private Wealth Management” discussions on long-term asset management in an era of declining value. The five members ultimately join forces in pursuit of a one-stop wealth management consultancy. Whether the intent of collaboration is to (1) team for client business solutions, (2) gain peer favor resulting in endorsements, or (3) earn referrals as a preferred supplier, the puzzle-piecing process for finding the right groups is essentially the same. As mapped out in Appendix C, the process starts with an examination of the brand’s: 1. Inhouse expertise derived from its foot traffic (e.g., fitness center gym members, pet store traffic, residential realtors serving clients of a single family dwelling, etc.). 2. Areas of expertise that are potentially outsourceable without having an impact on proprietary knowledge (as seen to the right for a fitness center example) 3. High volume clients (outside of normal foot traffic) that can uncover the broader
Fitness Center Example of Outsourceable Expertise
• Anti-aging •
Body fat reduction
• Heart & muscle development for seniors
• Injury Recuperation •
Body recovery remedies
• •
Cardio restoration
Progress tracking • Athletic Conditioning •
Throwing, swinging, running
• •
Muscle development Endurance & speed
• Equipment Support •
operational challenges faced by a brand’s target audience. Expertise relevant to these challenges can open dialogs with other Portable & space configured exercise support • Multi-age & multi-skill support • Employee Fitness Benefits • Workouts to go • HR fitness center benefits • Productivity through exercise • Daily Health Routines • Nutrition/exercise balance • Weight management • Exercise away from home • Exercise Routines • Instruction • Gear • Active living exercise routines
Using LinkedIn Groups for Alliance Building
Businesses with Joint Interests in Serving Similar Clientele Through Complementary Offerings
Production Cost Efficiencies and Marketing Synergies Through Alliances
Requests for Proposals Involving Multi-Player Skill and Supply Contributions
What
Why
How
Who
Where
When
Collaborating with Networking Group Members for One-Stop Business Solutions
Opportunities for Alliances (often temporary) Where the Whole is Greater Than the Sum of Its Parts
Providing Helpful Content as Demonstration of Missing Expertise
| 122
Made with FlippingBook interactive PDF creator