Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
suppliers willing to collaborate on one-stop offerings. Shown in Appendix D are examples across each group project segment. 4. Outsourceable expertise examined in the context of “key account” challenges. This helps frame the brand’s potential contribution to meaningful, industry-level problems solving. An example of how this was done in the case of a fitness center is shown in Appendix E (used for Slides 7 and 8). 5. Translation of value-added opportunities to industry-related categories that are more readily identifiable in LinkedIn Groups. Notice in Appendix F how this led to the identification of the following seven categories in the case of a fitness center: a. Hotel, cruise, and resort hospitality (e.g., for accommodating away from home fitness) b. Recreational spa resorts c. Assisted living and senior living accommodations d. School sports e. Employee recruitment and retention support (e.g., using fitness offerings as a complement to employee benefit packages)
OPENING CONTENT (SLIDES 11 – 13)
From Module 1 Unit 3 (connecting to pain points) lessons learned on grabbing audience attention, we now turn our attention to drafting our first piece of content beginning with a content title and first paragraph hook that draws attention to our content in a convincing manner. For now, let’s assume the content is aimed at garnering endorsements from our professional peer networks. In order to capture the attention of group members, it’s imperative that your posted content rank high in the group news feed. You can do this by garnering likes and comments on the post from group members. To reach a level of persuasion capable of capturing attention worthy of this engagement, the title and opening paragraph of any posted content need to be succinct. Starting with a title of no more than 41 characters, it’s imperative that we draft a caption that accomplishes the following:
f. Business travel accommodations g. Hospital and outpatient therapy
6. Selection of groups to join (Slide 10) based on influencer activity, scope of influence, and optimal size (as shown in Appendix G for the case of a fitness center).
Topic and title relevancy • Show you know them
Tutorial Blogs •
Top 10 considerations for calculating HOA special assessments • 8 Ways to generate residential property beyond rents & dues • A guideline for minimizing community property security expenditures Top 10 reasons why property managers fail to balance budgets • 6 reasons why HOAs lose their grip on delinquent collections • Using special assessments and credit lines in lieu of annual due increases
Explainer Videos •
• Show you feel their pain • Show you can help them
Podcasts
12 ways to boost tenant referrals and renewals
•
• How to adequately account for hurricane preparation expenditures • Securing lines of credit for property management overruns
Tutorial Blogs •
Tutorial Blogs •
Top 10 considerations for calculating HOA special assessments • 8 Ways to generate residential property beyond rents & dues • A guideline for minimizing community property security expenditures Top 10 reasons why property managers fail to balance budgets • 6 reasons why HOAs lose their grip on delinquent collections • Using special assessments and credit lines in lieu of annual due increases
Top 10 considerations for calculating HOA special assessments • 8 Ways to generate residential property beyond rents & dues • A guideline for minimizing community property security expenditures Top 10 reasons why property managers fail to balance budgets • 6 reasons why HOAs lose their grip on delinquent collections • Using special assessments and credit lines in lieu of annual due increases
Explainer Videos •
Explainer Videos •
Podcasts
Podcasts
12 ways to boost tenant referrals and renewals
•
12 ways to boost tenant referrals and renewals
•
• How to adequately account for hurricane preparation expenditures • Securing lines of credit for property management overruns
• How to adequately account for hurricane preparation expenditures • Securing lines of credit for property management overruns
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