Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
1. It captures audience attention using techniques described in Module 1 Unit 4. 2. It demonstrates you know them 3. It demonstrates you feel their pain
communication. Shown in Appendix I is an example of how this was done for the case of a fitness center.
2025 KEY ALGORITHM CHANGES AFFECTING GROUPS
4. It demonstrates your expertise 5. It uses keyword terms for SEO
Accomplishing items 2 – 3 requires the use of as few operative terms as possible that are noticeable and compelling yet stay within the 41 character limit. Using the examples shown on the prior page (taken from Module 1 Unit 3), consider how captions were drafted for the same nine headings using red operative terms for items 2 – 4. Then consider the methods required to attract attention including the use of incongruities, listicles, or a question as shown in Appendix H (use for Slide 11). Next, we consider the elements needed to maintain audience attention through the opening paragraph. Applying concepts also discussed in Module 1 Unit 4, the following are needed to further attract and persuade audiences in a compelling way: 1. Open with a “yes” question. 2. Spark an emotion with references to a fear or frustration. 3. Evoke empathy with feel , felt , and found. 4. Tell them what you will tell them. Consider how this was done in Appendix H as well (use for Slide 12). In our final project step (Slide 13), we develop a strategy for media content delivery
Over the past couple of years—especially in 2025—LinkedIn has rolled out major algorithm updates that have reshaped how content performs in Groups. The focus has shifted from chasing
mass reach to encouraging meaningful engagement within niche, professional communities.
• Relevance Over Reach LinkedIn now prioritizes showing content to the right people, not just more people. That’s great news for Groups, where posts tend to be more targeted and contextually relevant. • Conversations Matter More Thoughtful comments and genuine discussions now carry more weight than simple likes or reactions. Posts that spark deeper dialogue get boosted—both within the Group and potentially in members’ broader feeds. • Support for Experts and Niche Creators LinkedIn is actively promoting content from subject- matter experts and smaller creators. This levels the playing field for Group members who may not have huge followings but consistently share high-quality insights. • Longer Lifespan for Valuable Posts As of mid- 2025, LinkedIn confirmed that older, relevant posts can resurface weeks after being published. So, meaningful Group discussions have more staying power and can continue driving engagement over time. • Smarter Spam Filtering The platform’s AI is better at detecting and suppressing clickbait, engagement-bait, and overly promotional content. That means Groups with strong moderation and genuine value are being rewarded. • Native Content Gets Priority Posts that keep users on LinkedIn—like text updates, carousels, and native videos—are favored. If you need to share an external link, placing it in the comments is
that is consistent with our focus on instructional and inspirational content delivered on platforms suited to B2B
now the go-to strategy to avoid penalties. How This Impacts Group Dynamics
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