Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
APPENDIX C: MAPPING OF PROCESS USED TO LINK BUSINESS EXPERTISE TO LINKEDIN GROUP SELECTION
Piecing the Puzzle for Partnership-Based LinkedIn Group Selections
LinkedIn Group Candidate Selections
Timeless and Timely Topics
Useful Content
Instructional or insightful knowledge (e.g., trends in market or technology development) that qualify members to have a voice in group dialogues.
Network Group Selection Criteria
Content worthy of “go-to resource” authority.
Selection of groups to join based on influencer activity, scope of influence, and optimal size.
Industry Mapping
Translation of value-add opportunities to industry- related categories that are more readily identifiable in LinkedIn Groups
Key Account Proxies
High volume clients(outside of normal foot traffic) that can uncover the broader operational challenges faced by a brand’s target audience. Expertise relevant to these challenges can open dialogs with other suppliers willing to collaborate on one-stop shop offerings.
Expertise inherent in your business field that provides an avenue for staking a claim as “the authority” on certain subjects relevant to community interests. Foot Traffic Knowledge Non-proprietary knowledge that potentially benefits social networking partners in their own problem solving. Outsourceable Expertise
Value-Add Opportunities
To be completed by student
A brand’s outsourceable expertise examined in the context of “key account” challenges helps frame its potential contribution to meaningful, industry-level problems solving.
Guided by instructor
Derived (e.g., mapped, qualified, or extended from earlier exercise) Excluded from exercise scope
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