Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
APPENDIX E: EXAMPLE OF KEY ACCOUNT VALUE MAPPING FOR A FITNESS CENTER (SLIDES 7 AND 8)
Relevant Value
Key Accounts
Authority
RELEVANT VALUE #1 : Interactive Group Fitness
EXPERTISE : Live exercise routines (often choreographed) customized for varying levels of impact intensity, skill sets, age groups, and entertainment stimulation.
RELEVANT VALUE #2 : Athletic Functional Fitness
EXPERTISE : Conditioning routines for athletic performance development including muscle, endurance, speed, and sports tactical performance (throwing, swinging, punching, acrobatics, etc.)
RELEVANT VALUE #3 : Body Rehabilitation
EXPERTISE : Post-therapy illness, surgery, or injury rehabilitation remedies including space and gear accommodations, personal training, and progress tracking.
RELEVANT VALUE #4 : Active Senior Living
EXPERTISE : Active living exercise routines for weight management, cardio and muscle development for seniors, and nutrition/exercise balance
RELEVANT VALUE #5 : Employee Fitness Benefits
EXPERTISE : Corporate fitness programs for employee recruitment benefits and workplace exercise optimized for multi-age and multi-skill productivity, comradery, and general health
RELEVANT VALUE #6 : Getaway Stress Relief
EXPERTISE : Medical/recreational exercise routines and portable and space-configured gear to accommodate wellness inspired getaways aimed at stress relief
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