Content-Driven Relationship Mktg for Social Media Influence

Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach

APPENDIX F: TRANSLATING/MAPPING FROM KEY ACCOUNT VALUE ANALYSIS TO LINKEDIN IDENTIFIABLE CATEGORIES

Group Candidates

Members Relevant Value

Sports Performance & Physical Therapy Group

#3

126,034

Health, Fitness, Nutrition Anti-aging Tools, and Secrets

#4

69,385

Employee Benefits & Human Resources | Employer Health & Wellness, Insurance, Well-being

#5

52,193

Sports Physiotherapy

#3

51,906

Corporate Health & Wellness Association | Workplace Wellness, Occupational Health, Well-being

#5

36,788

Senior Living & Care

#4

30,416

Pilates for Physical Therapy and Rehabilitation

#3

16,379

Hospitality Wellness

#6

15,730

Health Practitioners and Caregivers for Seniors and Elders

#4

10,227

Spas of America

#6

5,689

MIND- Body-fitness and health connection

#6

4,079

Spa International Group

#6

3,650

High School Sports

#2

3,249

Spa & Wellness (Health, Wellness & Travel)

#6

2,526

Zumba Student Network

#1

2,407

Senior Health & Education Professionals

#4

2,082

Summer Camps & Programs

#2

1,969

Corporate Fitness Fat Loss Network

#5

1,389

Athlete Performance Tracking Systems

#2

1,159

Sports Based Development Professionals

#2

1,088

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