Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
APPENDIX G: OPTIMAL SELECTION OF LINKEDIN GROUPS (SLIDE 10) FOR THE CASE OF A FITNESS CENTER
The typical number of group candidates fitting the categories of identified communities (prior step) is often in the thousands. Narrowing this list to ten or less should be based on optimal membership size (typically bottoms at 1,000 and peaks around 200K). Other considerations should include the active participation of influencers capable of awarding high-skilled endorsements. Finally, judgments should be made as to the viability of having a strong voice.
Education Ideas
Linked-In Group Candidates (Fitness Center Example)
Relevant Value
Members
Sports Performance & Physical Therapy Group
VALUE #3
126,034
Health, Fitness, Nutrition Anti-aging Tools, and Secrets
VALUE #4
69,385
Employee Benefits & Human Resources | Employer Health & Wellness, Insurance, Well-being
VALUE #5
52,193
Sports Physiotherapy
VALUE #3
51,906
Corporate Health & Wellness Association | Workplace Wellness, Occupational Health, Well-being
VALUE #5
36,788
Senior Living & Care
VALUE #4
30,416
Pilates for Physical Therapy and Rehabilitation
VALUE #3
16,379
Hospitality Wellness
VALUE #6
15,730
No One Notices
No One Home
Health Practitioners and Caregivers for Seniors and Elders
VALUE #4
10,227
Spas of America
VALUE #6
5,689
MIND-Body-fitness and health connection
VALUE #6
4,079
Spa International Group
VALUE #6
3,650
High School Sports
VALUE #2
3,249
Spa & Wellness (Health, Wellness & Travel)
VALUE #6
2,526
Zumba Student Network
VALUE #1
2,407
Senior Health & Education Professionals
VALUE #4
2,082
Summer Camps & Programs
VALUE #2
1,969
Corporate Fitness Fat Loss Network
VALUE #5
1,389
Athlete Performance Tracking Systems
VALUE #2
1,159
Sports Based Development Professionals
VALUE #2
1,088
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