Content-Driven Relationship Mktg for Social Media Influence

Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach

APPENDIX H: OPENING PARAGRAPH AND TITLE FOR LINKEDIN GROUP ARTICLE POST

Representative LinkedIn Group post • Title under 41 characters and 8 words • Underline and label where operative terms show knowledge of audience, pain point, expertise, and eye-catching

Questions

See “eye catching” options discussed in Session III

Title = 41 characters, 8 words

Titles that are Inviting (Session III, p. 45-56)

4 Ways MBA Colleges Can Address Church Attrition Pain Know them Expertise to help

Out of the Ordinary • Don’t Do’s • Reversed Context • Incongruities

Lists

57 words (4 sentences)

4 Ways MBA Colleges Can Address Church Attrition

Yes

Fear

Feel

Is pandemic-driven congregation attrition worrying your church leadership? Many churches are losing

Felt

congregants to other venues, prompting accelerated use of digital technologies and youth engagement

strategies. But will long-term survival demand organizational overhaul? Recent NSU research in religious

Found

What I will tell you

management identifies key areas in dire need of a reboot: digital outreach, scalable operations, transformative

leadership, and financial stewardship.

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