Module 2: Amplifying Authentic Engagement Through Influence Unit 3: LinkedIn Groups for Endorsements, Teaming, and Outreach
APPENDIX I: TIMELY AND TIMELESS INSTRUCTIONAL AND INSIGHTFUL CONTENT (SLIDE 13) ACROSS B2B MEDIA DELIVERY FORMATS (THE CASE OF A FITNESS CENTER)
LinkedIn Newsletter
LinkedIn Learning
LinkedIn Live Audio Live Video Events
Webinar
White Paper
Forums
• High-intensity, low-impact training • On-the-go wellness
• Functional fitness • Infrared heat workouts
• Kickboxing workouts • Digital on- demand fitness
• Strength training over cardio equipment • Kickboxing workouts • Live workout experiences
• Eco-friendly
Instructional (Timeless) Hot Topics
fitness centers • Building a rock- solid foundation
• A rise in rowing classes • Virtual trainers
• Digital on- demand fitness • Cardio-rhythm classes
• All-in-one fitness • Hybrid fitness classes • Meditation as part of your workout
Insightful (Timely) Hot Topics
Customized fitness programs and products
NA
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