TABLE OF CONTENTS
INTRODUCTION .........................................134 CONSISTENT BRAND VOICE....................135 OPENERS AND ICE-BREAKERS...............137 NATIVE VIDEO ...........................................137 VIRTUAL EVENTS ......................................138 ENTERTAINING CHALLENGES.................141 RECOGNIZING FANS ................................. 143 SHOWCASING BRAND PERSONALITY ....144 AUDIENCE POLLING..................................145 TALK-WORTHY CONTENT ........................145 IMMEDIATE RESPONSIVENESS ............... 146 ONLINE AUDIO CHAT CONVERSATIONS 147 NO ENGAGEMENT BAITING .....................148 APPENDIX A: KEY BENEFITS OF VIRTUAL EVENTS ......................................................150 APPENDIX B: USING FACEBOOK GROUPS (FAMILY REUNION CASE ..........................151
Know You Connecting to Pain Points
Storytelling with Drama Minifilms Like You Heartfelt Emotions
Trust You
Awareness ( Stranger )
Brand Exposure
Credible Content
Micro-influencer Outreach
Interest (Prospect)
Brand Consideration
Thought Leadership
Community Interest
Community Excitement
Community Interaction
Desire (Warm Lead)
Brand Engagement
Contagious Content
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