Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
To engage audiences mid-funnel, strategies and tactics should include:
O peners & Ice Breakers O
S howcasing Brand Personality S
N o Engagement
A udience Polling A
C onsistent Voice C
N ative Video N
V irtual Events V
E ntertaining Challenges E
R ecognizing Fans R
T alk-worthy Content T
I mmediate Responsiveness I
O nline Chat Rooms O
Baiting N
To Know You (Community Interest)
To Trust You (Community Interaction)
To Like You (Community Excitement)
excitement that makes them like you, and fostering community interaction that builds trust. Getting your social media audience to know your brand starts with building a genuine, active presence within relevant online communities. This requires consistency in your brand voice so
INTRODUCTION
Creating mid-funnel engagement through conversation is crucial for guiding potential customers who've shown initial interest but haven't yet committed to purchase. At this stage, meaningful conversations help nurture leads, build trust, and guide prospects toward conversion. To engage audiences effectively in the mid- funnel, your strategy should focus on three key areas: developing community interest so audiences get to know you, creating community
Know You Connecting to Pain Points
Storytelling with Drama Minifilms Like You Heartfelt Emotions
Trust You
Awareness ( Stranger )
Brand Exposure
Credible Content
Micro-influencer Outreach
Interest (Prospect)
Brand Consideration
Thought Leadership
Community Interest
Desire (Warm Lead)
Community Excitement
Community Interaction
Brand Engagement
Contagious Content
O peners & Ice Breakers O
C onsistent Voice C
N ative Video N
V irtual Events V
To Know You (Community Interest)
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