Module 1: Boosting Brand Visibility Through Top-Funnel Relationship Marketing Unit 1: Meeting Inbound Marketing Demands with Content Credibility
So, why take the chance? Let us start with trust. Would more credit be given to the supplier that not only helps us in their evaluation process but also signals their honesty and willingness to go out on a limb? Even at the start of a buyer’s journey, where we aim to create awareness, audiences tend to gravitate towards content providers that tell it like it is. What is more, by responding first to information others are reluctant to divulge, you may be the first in line to manage follow-up inquiries.
effective in offering practical value to your audience. At the top of a buyer's journey, most content looked for is either instructional or provides insights into industry trends affecting their businesses. As shown below, educational content is a cornerstone of B2B marketing strategies, crucial for nurturing audiences. This type of content fosters consumer trust and brand affinity, which strengthens over time. For instance, a study by Conductor found that consumers who engaged with a brand’s educational content were 131% more likely to make a purchase. Even a week later, these consumers were still 48% more likely to buy. There are several key reasons why educational content is so vital. First, it proves your ability and competence in
EDUCATIONAL CONTENT
Educational content is a powerful way to prove your ability. "How-to" guides and "best practice" articles are particularly
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