Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
and credibility by presenting a professional, reliable image—especially important when customers are seeking reliable information to make informed choices. Your consistent voice ensures clarity of message, which is essential when potential customers are comparing options and need to understand your value proposition clearly. It also creates emotional connections by evoking specific feelings or associations with your brand, going beyond just features and benefits to align with customers' values and emotions. In crowded markets, consistency helps you stand out and reinforces your unique identity. It reduces confusion for mid-funnel customers exploring multiple options, helps them understand what your brand stands for, and encourages ongoing engagement because audiences know what to expect from your content. Successful social media marketers use their tone and personality to validate common community interests. This connection often centers on lifestyle advocacy (humanitarian causes, cultural experiences, holistic living, or spiritual growth), topic consistency (demonstrating expertise in your industry), or
Target maintains a light-hearted and often humorous tone
Intel uses a knowledgeable and informative voice
when you can identify a brand only by their content before you even see who posted it." A consistent brand voice helps mid-funnel audiences know you better in several important ways. It creates familiarity and recognition, making your content memorable when consumers are making decisions. It builds trust
136
Made with FlippingBook interactive PDF creator