Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
taking a distinctive stance (challenging conventional wisdom or advocating for new technology).
makes you appear more authentic and relatable, helping your audience feel like they're getting to know the real you, which increases trust and engagement. Openers can highlight shared values or common interests, and when people feel you understand and share their values, they're more likely to engage with your content. They can also strategically showcase your expertise— starting with relevant, intriguing facts positions you as an expert in your subject matter. These conversation starters set the tone for your content, create curiosity that keeps audiences engaged and eager to learn more, provide smooth transitions from casual conversation to your core message, and enhance overall engagement by grabbing and holding attention.
OPENERS AND ICE-BREAKERS
Even when your audience already knows you, they might not be fully engaged or invested yet. This requires more than just announcing new content—you need fun, entertaining exercises that give people reason to regularly hang out at your social media sites. These conversation starters, also known as chat-ups, typically invite visitors to think of an answer or provide brief responses to prompts like "Did you know?", "Guess the caption", "Fill in the blanks", or "What's the one thing...?" Though simple and quick, these openers can have powerful impacts. They help build rapport by establishing personal connections through relatable anecdotes, thought-provoking questions, or humor that breaks the ice and makes your audience more receptive. Sharing personal stories or insights
NATIVE VIDEO
Native video refers to video content uploaded directly to or created on social networks and played in-feed, rather than linking to videos
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