Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
free promotion. It helps identify potential new donors, helps nonprofits build meaningful engagement, and creates mystery and intrigue through ongoing games, competitions, and challenges where progress toward outcomes results in staged engagement at each milestone. An example is shown at the top of the next page.
parties than formal networking events, making them powerful tools for driving mid-funnel engagement and brand awareness. Think of it like hosting a family reunion site—you use it to build awareness (discover distant relatives), foster engaged community through entertainment, and ultimately build lasting relationships. Shown in the Appendix B are two examples I facilitate for family reunions. In 2025, Facebook Groups stand out for community building by emphasizing authentic
Community Member Socials
Community member socials, particularly Facebook groups, operate more like backyard
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