Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
Starbucks showed a customer’s drawing as their cover photo, then provided a shout-out by including a link to the artist’s Instagram profile in the image description.
Involve superfans by addressing their comments publicly.
connections. Fans feel important and part of a community, and these benevolent actions contribute to the brand's goodwill image. Common acknowledgment methods include reposting fan content or featuring fans in brand stories, images, or posts. Involving Fans Brands can actively involve fans by encouraging interaction, participation, and collaboration. This includes asking open-ended questions to prompt discussions where fans share opinions, experiences, and stories related to your brand or industry. Running polls and surveys gathers insights while letting fans know how their input influences brand decisions. Guest hosting live Q&A sessions with brand experts provides real- time engagement and valuable information.
Rewarding Fans Brands have many opportunities to recognize fans through meaningful rewards including shoutouts or highlighting their questions or comments in chats, creating personal connections that strengthen community bonds.
SHOWCASING BRAND PERSONALITY
Beyond maintaining consistent brand voice, brands need to spotlight unique attributes that get audiences to like them. Effective brands share common characteristics: they reinforce experiences rather than just brand mottos, shine
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