Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
light on traits that humanize the brand through employees, real customers, or company leaders, ensure brand personality appears in social causes, embellish experiences across all promotions and behind-the-scenes content, and create excitement or intrigue that invites audiences to join the experience.
active participation. By asking questions that resonate with audience interests, you create personalized experiences that boost engagement. As users respond to polls and quizzes, you collect valuable data about their preferences, behaviors, and needs. This data helps segment audiences and deliver more targeted content, making them more likely to stay engaged.
AUDIENCE POLLING
Audience polling and quizzes engage and interact with audiences, providing breaks from passive content consumption while encouraging
Know You Connecting to Pain Points
Storytelling with Drama Minifilms Like You Heartfelt Emotions
Trust You
Awareness ( Stranger )
Brand Exposure
Credible Content
Micro-influencer Outreach
Interest (Prospect)
Brand Consideration
Thought Leadership
Community Interaction
Desire (Warm Lead)
Community Interest
Community Excitement
X
Brand Engagement
drjbarry
Dr. Barry’s class opens first day. Students pick their own seats.
Contagious Content
TALK-WORTHY CONTENT
Creating talk-worthy (remarkable) content fosters mid-funnel engagement while building trust. Brand trust often starts with content that signals to readers and viewers that comments are welcome and encouraged. The process for inviting comments differs from attracting likes or shares. Performance data suggests audiences are motivated to comment when prompted to debate their own
I WOULD LIKE TO SIT NEXT TO…
Hottest looking classmate
Nerd with all the answers
B
Closest to breaktime exit door
Most undetectable by the professor
See More
…
To engage audiences mid-funnel, strategies and tactics should include:
N o Engagement
T alk-worthy Content T
I mmediate Responsiveness I
O nline Live Audio Chats O
Baiting N
To Trust You (Community Dialog)
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