Module 1: Boosting Brand Visibility Through Top-Funnel Relationship Marketing Unit 1: Meeting Inbound Marketing Demands with Content Credibility
solving problems, allowing audiences to see your ability in action. Additionally, providing educational content highlights a brand’s genuine motives, signaling a willingness to help rather than resorting to hard sell tactics. Finally, search engines favor content that is perceived as educational, boosting your visibility and reach.
DEMONSTRATED CONTENT
One way to build trust and authenticity is to prove visually the problem you intend to resolve. Demonstrated content means to show and not just tell. Consider the following short clips averaging 5.5 minutes where audiences see the results of points you are making. These exceptionally low budget demonstrations garnered an average of:
• Three million views • 132 thousand likes • Five thousand comments
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