Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
Leading social media thought leaders demonstrate that growing followers requires about one post per added follower. Reaching 250K to 500K followers means posting every 15-20 minutes, 24/7, for 15 years. Responding routinely and quickly to audience comments is important for several reasons. Timely responses show you value audience input and actively engage with them, encouraging more people to comment and discuss, ultimately increasing overall interaction. Prompt responses convey that you care about thoughts, questions, and feedback, fostering connection and loyalty while encouraging repeat engagement. Quick responses allow you to address questions, concerns, or complaints promptly and professionally, potentially diffusing negative situations and turning them positive. Many social media platforms reward high-engagement posts by showing them to more people, so quick responses can boost visibility and reach. Responding promptly provides valuable answers and insights, positioning you as an authority while demonstrating willingness to assist and educate followers. Quick, thoughtful responses contribute to positive brand image and help foster positive community interactions while discouraging spam, trolling, or toxic behavior.
Posts every 19 mins. 24/7 for 14 yrs.
363Kposts
1.5 followers per post
Posts every 16 mins. 24/7 for 15 yrs.
447Kposts
ONLINE AUDIO CHAT CONVERSATIONS
0.5 followers per post
Brands can activate trustworthy online communities by hosting drop-in live audio chat rooms that permit open conversations between brands and audiences. Audio chats occupy a sweet spot between podcasts and social media, uniquely hosting public or private rooms for
147
Made with FlippingBook interactive PDF creator