Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
audio conversation and virtual events where visitors can drop in and speak. This differs from other formats in key ways. Unlike Zoom, it doesn't require individual invites centered around tasks—social audio appeals to those browsing for community topics of interest. Unlike podcasting, social audio permits two-way live engagement from any permitted audience member. Unlike live streaming, audio chat rooms allow more than listening to speakers, and audiences don't feel camera-ready pressure. This real-time engagement fosters genuine connections especially suitable for building community integrity. The combination of showcasing thought leadership, authentic unscripted dialogs, audio-only anonymity that allows casual transparency, and confirmed legitimacy through accessible brand profiles has attracted B2B marketers. While some platforms departed the audio chat space in 2023, concluding it was niche-only for B2C audiences, mid-funnel B2B marketing thrives with live audio chat rooms. Led by X Spaces and LinkedIn Live Audio Events, these
B2B offerings facilitate industry panel discussions, expert interviews, and "ask me anything" dialogs where business leaders candidly answer follower questions. Both are especially effective for thought leadership, influencer marketing, and branded chats.
NO ENGAGEMENT BAITING
Engagement baiting refers to creating content or using tactics to artificially boost user
Use all these tactics with caution : • Engagement baiting • Search engine optimization (SEO) • Unsolicited email marketing (spam)
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