Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
Don't ask for likes and shares in your posts - Facebook treats this as engagement bait and will reduce your post's visibility in users' feeds as a penalty.
• Tag Baiting - Asking people to tag their friends. • Comment Baiting - Asking people to comment with specific answers (words, numbers, phrases, or emojis). • Vote Baiting - Asking people to vote using reactions, comments, sharing, or other means of representing a vote. • React Baiting - Asking people to react to the post (includes like, love, haha, wow, sad, and angry). • Share Baiting - Asking people to share the post with their friends.
engagement metrics like likes, comments, shares, and votes. The primary goal is attracting interaction and increasing post visibility in algorithmic ranking systems. As Hootsuite warns, "When you're hoping for likes and shares, it might be tempting to ask for likes and shares. Facebook considers this engagement bait and will penalize you by downranking your posts in the Facebook algorithm." Engagement baiting hurts mid-funnel engagement in several ways. When users realize they've been manipulated or misled, it
erodes their trust in content creators or platforms, making them more skeptical and less likely to engage with future content from that source. Content creators focusing on engagement baiting may prioritize sensationalism over valuable, informative content, leading to overall quality decline that drives away engaged, loyal mid-funnel users. When content is artificially boosted, it can disrupt platform algorithms and affect the reach of genuinely valuable content in users' feeds.
KNOW YOU
Maximize Touchpoints to Enhance Familiarity and Ignite Community Interest
LIKE YOU
Boost Excitement with Fun Challenges, Rewards, and Personality
TRUST YOU
Foster Genuine, Engaging Community Interactions
Engaging Community
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