Module 3: Enhancing Touchpoints with Contagious Content and Conversation Unit 1: Stimulating Community Interest, Excitement, and Interaction
APPENDIX B: USING FACEBOOK GROUPS (FAMILY REUNION CASE
• Pre-launch buzz
• Chat-ups (fun facts, guess the answer) • Polling for memorabilia designs
• Pre-launch organizing
• Group chat rooms (food, RSVP, entertainment, set-up and teardown) • Posting status and directions • Budget planning • Payment processing • Launch • Facebook Live for non-attendees • Behind-the-scenes event prep • Golf trophy (best hole, etc.) • Post-launch
• Photo tagging • Family tree tool • Gallery build • Numerous engagement touchpoints for:
• Getting to know new members • Getting to like the hybrid/virtual event from fun activities and humanizing • Getting to trust the group through transparency, group oversight, and demonstrated effectiveness
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